CCI Thrive – Innovative business models for cross-sectoral productions

How can the digital transformation help the cultural and creative industries to flourish? – With this question as a starting point, CCI Thrive explores cutting-edge digital technologies as a means to increase the competitiveness of the cultural and creative sector. In doing so, CCI Thrive focuses on the promising potential of cross-sector productions and collaborations to identify advanced and creative solutions, thereby opening up new business opportunities and revenue streams for the cultural sector.

The key outcome will be an EU-wide common basis for the management, use and exploitation of creative industries and cultural production data with innovative tools that contribute to the promotion of the European creative and cultural industries. To this end, CCI Thrive will experiment with creative business models using these tools to explore other aspects of cultural creation beyond purely commercial interests: Co-productions, content, audience, green change, ethical and cultural values.